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Inaccurate, incomplete, and inconsistent information in meta tags could and did cause webpages to rank for irrelevant searches.[six][dubious – discuss] Website vendors also manipulated numerous attributes inside the HTML supply of a site in an attempt to rank well in serps.[seven]
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By relying a lot of on components such as key phrase density which have been completely inside of a webmaster's Manage, early serps endured from abuse and position manipulation. To offer superior benefits for their end users, engines like google needed to adapt to make sure their effects webpages showed probably the most pertinent search results, in lieu of unrelated web pages filled with quite a few key phrases by unscrupulous site owners.